Chatter Analytics

Track the performance and activity of your chatters, spot your top performers, and see exactly how to help each team member improve. Chatter analytics are included in CRM Premium and Super AI.

At the top of the page, you'll find a list of all chatters in your workspace. If there are any pending requests to join your workspace, you can approve them here.

For each chatter, you'll see key performance metrics, including:

Note: By default, hourly rates and sales commissions are configured in Workspace Settings. You can also set custom rates and commissions for individual chatters in Team Settings.

At the end of each chatter's row, click the three-dot menu to access additional options:

Next to the menu, click the > icon to open that chatter's detailed analytics page, which is covered later in this article.

The Activity section displays a live summary of the latest actions performed across your workspace, making it easy to monitor recent team activity.

The Messages section provides a real-time overview of messages sent across all creator accounts connected to your workspace. This gives you a quick snapshot of ongoing conversations and overall team activity.

Click the > icon next to any chatter to open their detailed analytics page. Here you can view in-depth performance metrics, sales data, activity, payouts, and a breakdown of performance across each creator account they manage.

At the top of the page, you'll find a real-time overview of the chatter's current activity, including:

You'll also see the chatter's role, the creators they're assigned to, and a shortcut to edit their permissions.

The Sales section summarizes the chatter's sales performance for the selected date range.

Available metrics include:

Below these metrics, a chart displays sales performance, allowing you to track trends over time. You can also filter the data by creator and date range.

The Activity section provides insight into the chatter's workload and engagement.

Here you'll find:

The engagement chart lets you visualize daily activity and switch between Messages Sent, Fans Engaged With and Estimated Hours Worked

The Messages Breakdown section displays every message sent by the chatter across all assigned creator accounts. Click View Chat to open the full conversation in OnlyFans where the message was sent.

The Payouts section provides a summary of the chatter's compensation for the selected period.

You'll see:

If the chatter handles multiple creator accounts, this section breaks down their performance for each creator individually.

For each creator, you can view the Total Sales & Tips, Estimated Hours Worked, Sales per Hour and Chat Conversion Rate.

A pie chart on the right shows how the chatter's total sales are distributed across each creator account, making it easy to identify which accounts generate the most revenue.

The Sales Metrics dashboard surfaces your top-performing fans and transactions at a glance.

A funnel showing how your messages translate into PPV revenue:

For example: 3,666 messages sent → 203 PPVs sent (6%) → 106 PPVs sold (52%).

A funnel focused on chats rather than messages:

This metric tells you how often a conversation leads to a sale, regardless of how many messages were exchanged.

A donut chart showing which PPV price tiers generated the most revenue. Each slice represents a price range (e.g., $150–$200, $100–$150, $90–$100, etc.) with its percentage share and dollar amount.

Use this to understand which price points your fans respond to most — and to guide your pricing strategy.

See how much each type of fan (spenders, Super Fans) contributes to your earnings. This helps you understand how dependent your revenue is on a small group of top fans versus a broader base.

The Chatter Messages page provides a complete log of every message sent and received across your workspace, giving you full visibility into your team's conversations. This makes it easy to review interactions, monitor messaging activity, and quickly find specific conversations.

At the top of the page, you'll find a set of filters to help you narrow down the results. You can search for messages using keywords or specific text, filter by the message category, direction, type, purchase status, or select a custom date range.

The Category filter lets you view messages based on how they were generated. You can display Fan Messages, responses sent by Izzy, Bump Messages, Mass Messages, messages that are part of a Series, messages sent directly from the Inbox by a chatter, or Other messages that don't belong to one of these categories.

The Direction filter allows you to display either Outgoing messages sent to fans or Incoming messages received from fans.

The Type filter helps you focus on specific kinds of messages, including Free messages, PPV messages, or messages associated with Tips. You can also choose to display only messages where the attached PPV or content was purchased.

Finally, use the Time Range filter to review activity from a specific period, such as the last 24 hours, the last 7 days, or any custom date range.